Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.

United States

Min Lu

Marketing Manager, Meta

Min Lu, an artist based in New York and recognized with awards, has spent her life crafting a diverse array of artworks, from graphic design to painting and sketching.

Lu's graphic design is fueled by conceptual thinking, drawing from her dreams and feelings to shape a personal visual narrative through the use of line, color, and structure. She has spearheaded effective campaigns for global entities like NBC Universal, Goldman Sachs, Comcast, Charter Communications, Cox, and Discovery Financial Services.

Her creations have been showcased in locations like the United States, China, and Italy etc and was heavily featured in numerous social and traditional media outlets. She aims to invigorate, challenge, and contribute to the industry that helps brands engage with their audience creatively while expanding their business. Her expertise encompasses creative strategy, media and marketing execution, campaign planning, and achieving Key Performance Indicators.

Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

United States

Martin Bihl

Executive Creative Director, LevLane Advertising

With a dual role, Martin Bihl is the Executive Creative Director at LevLane Advertising and the Editor of The Agency Review.

Bihl has produced creative campaigns for an array of clients, from financial institutions to breweries, and delving into the B2B sector and beyond. He has ventured into an extensive range of marketing channels, including traditional print, TV, and radio, as well as innovative approaches like guerrilla marketing, digital strategies and even ground-breaking techniques yet to be categorized. Beyond his work in the advertising realm, Bihl's writing has been featured in an eclectic mix of publications such as McSweeney's, Advertising Age and has conducted interviews with notable industry figures like Sir John Hegarty, George Lois, and Luke Sullivan.

He has instructed undergraduate students, international master's candidates, and MBA scholars in the realms of marketing, advertising, and branding at universities. He frequently delivers presentations at educational institutions across the nation.