United States

Olivia Santilli

Partner, Cummins&Partners

Olivia Santilli has established a venture at Cummins&Partners New York that consistently exceeds anticipations, thanks to her unwavering resolve.

She has infused an unstoppable and positive energy throughout the agency, influencing their work, client interactions, and creative output. Her fostering of a problem-solving environment has built a solid and positive reputation, central to their ongoing expansion. she has strengthened her role as a guide in shaping cultural trends. Consequently, she is in high demand as a market innovator and frequently invited to speak at industry events, discussing the core values of the emerging generation and how creative agencies are adapting to the contemporary landscape of constant engagement and the purpose-oriented demands of customers.

In October 2020, despite the challenges of a global economic crisis, Cummins&Partners New York achieved a place in the top Adweek 100: Fastest Growing Companies worldwide, boasting a three-year revenue increase of 111%.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.

Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.

Belgium

Sam De Win

Creative Director, Prophets Belgium

Nearly two decades ago, Sam De Win embarked on his professional path as a copywriter, contributing his talents to prominent agencies such as Euro RSCG United, Y&R, and BBDO.

In his time at Y&R, he co-created the iconic Devos & Lemmens campaign, featuring two characters in comedic radio ads for the brand's sauces—a hit series that has been a staple for over 15 years. While at BBDO, he penned the script for Belgacom's acclaimed TV spot "Who took my badges," cleverly blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to win its first Cannes Lion with groundbreaking work. He later served as Executive Creative Director at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His diverse portfolio covers TV, print, radio, and digital, delivering influential content for brands like Volvo, Mercedes, and Pepsi.