Hungary

Levente Kovacs

Chief Creative Officer, White Rabbit Budapest

Levente Kovacs co-founded his Hungary-based indie agency 14 years ago after stints at HKB Bozell and JWT Budapest.

Throughout his professional journey, he has secured numerous groundbreaking achievements for the Hungarian industry, notably being the first to have a Hungarian work featured on the cover of Luerzer's Archive. He also clinched Hungary's inaugural Platina Effie for long-term effectiveness. Presently, White Rabbit Budapest stands as Hungary's most decorated and internationally renowned creative agency.

He is a strategic mind and adept problem solver, crafting impactful brand narratives for clients like Heineken, Shell, KitKat, Vodafone, and WWF. His achievements have been acknowledged across various prestigious platforms. Advocating for purpose-driven approaches in branding and business, he actively promotes elevated creative standards and mentors aspiring talents. As a guest lecturer at Budapest Business University, he manages the Advertising Chronicles blog, translating marketing and advertising literature into Hungarian.

United States

Min Lu

Marketing Manager, Meta

Min Lu, an artist based in New York and recognized with awards, has spent her life crafting a diverse array of artworks, from graphic design to painting and sketching.

Lu's graphic design is fueled by conceptual thinking, drawing from her dreams and feelings to shape a personal visual narrative through the use of line, color, and structure. She has spearheaded effective campaigns for global entities like NBC Universal, Goldman Sachs, Comcast, Charter Communications, Cox, and Discovery Financial Services.

Her creations have been showcased in locations like the United States, China, and Italy etc and was heavily featured in numerous social and traditional media outlets. She aims to invigorate, challenge, and contribute to the industry that helps brands engage with their audience creatively while expanding their business. Her expertise encompasses creative strategy, media and marketing execution, campaign planning, and achieving Key Performance Indicators.

Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.

Germany

Diane Schulz

General Manager, Serviceplan Group

Diane Schulz boasts a 24-year advertising career and currently holds the position of General Manager at Serviceplan Group.

As a General Manager in the digital agency, she is at the helm of a dynamic team, guiding them through the ever-evolving landscape of the digital world. Her responsibilities extend to developing and executing digital strategies that drive online presence and engagement for clients. She ensures seamless project management, fosters innovation, and maintains a sharp focus on achieving results in the digital realm.

Schulz excels not only in her expertise but also in her ability to inspire and engage her team with infectious enthusiasm. Her reputation for clarity, dependability, and a sharp analytical acumen makes her an invaluable asset in steering her team's efforts towards shared goals, and her approach to teamwork is a perfect blend of fairness and good-natured camaraderie, creating an environment where collaboration thrives and collective achievements are celebrated.